Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 294: 294: The Future of Sports Marketing with Learfield’s Jennifer Davis
Jennifer Davis is the Chief Marketing and Communications Officer at Learfield, which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S. They offer licensing, multimedia sponsorship management, publishing, audio digital, and social media, data analytics, ticketing, tickets, sales, professional concessions, expertise, branding, and campus-wide business and sponsorship development, as well as venue technology systems for many of the college athletic programs in the United States and the greater ecosystem.
In this episode, Alan and Jennifer discuss college sports and the big business behind them. They also talk about Jennifer's role transition through the pandemic and how she wrote a book called Well-Made Decisions during that transition.
Listen to find out more about why marketers should spend more energy on the decisions they make and how sports marketing plays into the future.
In this episode, you'll learn:
- Spend more energy on making decisions
- How marketers can partner with sports organizations
- The opportunity for growth within sports marketing
Key Highlights
- [02:20] About Jennifer's book
- [04:04] Where Jennifer got her start
- [05:45] What is Learfield?
- [08:33] The first 100 days of onboarding
- [11:44] Current trends in college sports
- [18:51] What are collegiate e-sports?
- [23:54] The growth of B2B brands in sports marketing
- [28:44] How athletes are able to market themselves
- [34:54] An experience that defines Jennifer, makes her who she is
- [39:14] Jennifer's advice to her younger self
- [41:43] What marketers should be learning more about
- [44:12] The brands and organizations Jennifer follows
- [45:48] The biggest threat and opportunity for marketers
Resources Mentioned:
- Jennifer Davis
- Learfield
- Well Made Decisions: Pro Tips for Finishing the Decisions You Start, by Jennifer Davis
- Intercollegiate Fan Report (press release)
- Intercollegiate Fan Report (report)
- LevelNext – The College Esports League
- Allstate's Sponsorship Program
- NCAA adopts iterim name, image and likeness policy
- CLC, a division of Learfield, and OneTeam partner to offer student athletes an opt-in program to participate in licensing programs
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.