Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 295: 295: Understanding the World of Brand and Music Partnerships with Columbia Records’ Jennifer Frommer
Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music.
In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she's helped partner with include Tiffany & Co., Jaguar, Taco Bell, Pepsi, Samsung, Microsoft, Google, and many more. Needless to say, Jennifer believes the future of differentiating your brand comes with partnering with the musicians and artists your customers love.
Later in the show, they discuss brand partnerships and collaborations, how they work, what works best for brands, how to work with artists, and how those artists' collaborations come together. Listen to find out more about the world of marketing and music.
In this episode, you'll learn:
- The creative, organic integration of brands and music
- The advantage of brands partnering with musicians
- The keys to success for a brand and an artist collaboration
Key Highlights [01:36] Working with Lil Nas X
- [04:12] Getting to be SVP of Creative Content Brand Partnerships
- [06:40] Miracle Whip and Lady Gaga
- [09:34] Lil Nas X and Taco Bell
- [10:32] The current state of branded partnerships
- [12:53] What success looks like
- [20:10] Which brands are executing partnerships well
- [23:49] The importance of mutual trust
- [24:44] An experience that defines Jennifer
- [25:37] Jennifer's advice for her younger self
- [26:40] What marketers should be learning more about
- [27:41] The brands and organizations Jennifer follows
- [28:31] The biggest threat and opportunity to marketing today
Resources Mentioned:
- Jennifer Frommer
- Columbia Records Artists
- Jennifer's LinkedIn Post on Putting Together Deals for Lil Nas X (Links to work included)
- Jimmy Iovine & Interscope Records
- SPIN Magazine
- Tyler the Creator Coca-Cola Commercial
- Lil Nas X is now Taco Bell's Chief Impact Officer
- Balenciaga & Simpsons Brand Video
- Balenciaga & Fortnite Collaboration
- AriZona Iced Tea stays current (Eater.com)
- Taco Bell's Feed the Beat
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.