The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings...
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episode 76: Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood
In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.
On the Show Today You’ll Learn:
- What testing and optimizing with a purpose means
- How to use creative and copy structures to guide your split tests
- Why you should test audience structures for 5 days
- How to build your audiences after the iOS 14.5 update
- Why video ads need to be enjoyable for the viewer
- Why Facebooks CBO campaigns are good for testing
- And more
Links / Social:
Website: https://www.brighterclick.com/
Training: https://www.brighterclick.com/training
Personal LinkedIn: https://www.linkedin.com/in/colby-flood/
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