Leaders Sport Business Podcast

The Leaders team invite industry experts to discuss the tech world’s hottest buzzword on our monthly live show.

Leaders Live, now converted to audio form, is our monthly show featuring discussion on the major issues and topics facing the industry, featuring interviews with leaders from across and beyond sport. Our first episode of 2022 is dedicated to the metaverse and the various ways in which, over time, it could impact sport. You can also watch the broadcast in video at http://www.youtube.com/watch?v=oMbaTU8asxw

Are you a sceptic? Are you a believer? Are you somewhere in between? Who are the sports organisations to watch in this new online era? What are the easy mistakes to make? Could sport be an ideal showcase and educational tool for the tech boffins working on making the metaverse happen? And does it represent the fundamental change some insist it will be, or simply another way to connect with and engage with fans? We attempted to explain what we know - and what we don't - as the metaverse becomes a reality.

To help do so, we were joined by Ashley Shaner, Senior Digital Consultant at Seven League. An MBA graduate with over 12 years of experience with clients in the UK and the US, Shaner is an expert in digital marketing with a keen sense of the ways in which new technology can connect us, and the intersection in changing the business landscape.

Our second guest is Carsten Thode, the former Chief Strategy Officer at Synergy who has gone on to create sports entertainment platform Aphetor. Founded in 2019, the Aphetor Games – described by some as the ‘Metaverse Games’ - brought together popular social media creators across many different platforms. 

On 16th and 17th March, we are partnering with Abu Dhabi Sports Council to bring you The Leaders Sport Business Summit Abu Dhabi. To find out more and register your interest, visit http://www.leadersinsport.com/AD2022