The Make Money Your Honey Podcast hosted by Amazon best-selling author and millennial personal finance blogger Amanda Abella, is a podcast dedicated to everything you need to know about millennials, marketing and money in the new economy. From personal finance topics like paying off student loans and credit cards to online business and expert interviews, this show aims to help millennials everywhere build a better relationship with their work and their money. It’s a new kind of podcast for a new kind of generation that craves flexibility, abundance and a fulfilling career.
https://www.amandaabella.com
episode 224: Mike Saunders Explains How to Become the Top Dog in Authority Positioning
Mike Saunders understands how to become the top dog regarding authority positioning for your business. In addition, he brings a fresh perspective to positioning that can increase your sales, which is why you want to listen in to this incredible interview!
The Psychology of Sales
You need to understand elements of the psychology of sales if you want to corner the market as an authority. But, first, let's talk perception of your clientele or potential customers.
"You've got competition, and the question you need to ask yourself is how are you going to stand out?" Of course, you want to stand out by solving a problem for your client by connecting with them.
Meet Mike Saunders
Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. Learn More: https://www.AuthorityPositioningCoach.com
Listen in to discover this episode’s stories and takeaways, including:
- How to get a market advantage by choosing a target audience
- Pre-framing your target audience
- Why you want to be competent in your conversations
- How to play the long game with authority positioning
- Using podcasting for authority positioning
Promoting for positioning with branding
For more information, visit the show notes at https://www.amandaabella.com/mike-saunders-explains-how-to-become-the-top-dog-in-authority-positioning