episode 21: Using The Commitment Ladder To Call Your Audience To Action
The commitment ladder is what we build into our content marketing in order to get people to take action with us. There are different ways that you can ask people to commit to you and when you blend this level of commitment within your content marketing, it allows people to take smaller action with us, which then leads to bigger action.
Do not miss these highlights:
01:15 When you put something out in your marketing, there is an exchange of value that's occurring
03:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value
04:06 The easiest way to think of a commitment is your Call To Action (CTA)
05:30 How we can create a higher engaged community
05:55 The two primary different types of call to actions - Engage CTAs and Lead Activator CTAs
09:48 Why you should NOT underestimate a “raised hand”
13:03 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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