episode 23: The #1 Skill You Must Master in Order to Get Clients Online
What is that #1 skill that draws people in and encourages them to sign up for your services? Having pretty posts may grab their attention but powerful copywriting will bring in the conversion. Tune in as Kinsey discusses the power of copywriting, how it is different than content creation and what you can do to make the shift between the two.
Do not miss these highlights:
02:42 - When it comes to bridging the gap between you and your ideal client, the #1 skill you must master in the online space is Copywriting
04:15 - The difference between content creation and copywriting really is the sales language
05:14 - Why copywriting and knowing how to communicate to your dream client is so important
07:32 - The biggest and most beneficial thing you could do for yourself is to shift from a content creator to a proficient copywriter
08:28 - You can create clients on demand by learning copywriting skills
09:22 - Copywriting is persuading the right reader
10:37 - It was the copyright, it was the content that created curiosity and drove your clients to convert
13:49 - How to know the language of your dream client
16:58 - It is not about where you decide to grow your audience, what matters is being a good steward of your message
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.