We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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Entrepreneur Mitch Callahan: Focus is essential for success in business and life
This week we continue our conversation with inspiring entrepreneur Mitch Callahan, CEO of the WooCommerce web development business Saucal.
Mitch shares how he and his business partner Dominik Sauter have grown Saucal in the last ten years.
Both men are big proponents of remote work, because it gives people freedom. For Saucal, this means they've been able to hire from around the world and access a really large talent pool.
Of course, remote teams bring their own challenges, so Mitch discusses how to manage a team when it's spread around around the world and across time zones.
Mitch is a huge fan of storytelling and its power in brand building. He says that everyone launching a business today must really understand what makes them unique so that they can tell their story, carve out a niche, and work towards success.
We also explore:
- The importance of focus time and how to avoid distractions in the age of information overload.
- How Saucal acquires client and how partnerships are really adding to the success of Saucal’s inbound marketing.
- How to counter dark days and what to do when things feel overwhelming.
Two of the many books that have influenced Mitch's life are:
1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
2. Good To Great : Why Some Companies Make The Leap and Others Don't, Jim Collins
Mitch on LinkedIn.
Dom on LinkedIn.
Saucal on Twitter.
The podcast show mentioned in the midroll: The Animal Guide for Curious Humans.