Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 96: Time on Brand
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Everyone talks about having that secret sauce for effective email sequences, social media posts, and how to create videos that go viral! After doing the same thing over the years, Sharran realized that the same content could be consumed by people differently. He calls this idea “time on brand.” Implementing this idea will get you more money and raving fans simultaneously. So how exactly does it work? Tune in and discover the 3-steps to installing this process in your business.
“Date the algorithm, marry the audience.”
- Sharran Srivatsaa
Timestamps:
00:00 These three words can change your life forever
00:24 Three things Sharran will talk about in today's episode
01:25 Delivering the same content in different ways
03:08 What is the significance of 48 minutes?
04:30 Sequencing vs. Romance
05:42 Here's why you don't always have to send people a ton of good content
07:25 It's not just about the cadence; it's about the romance
08:49 Don't think about scheduling on different social media platforms; think about choreographing with multimedia
10:20 What is Jason Capital doing on TikTok, and how does it translate to time on brand?
12:15 How to market your content and choreograph the consumption
14:20 Look beyond the inspiration
14:52 What makes an impactful content?
18:47 Do you want to know what Sharran is investing in? Answer this survey - https://investwithsharran.com
19:22 Quick recap of today's topic
Resources:
-Sharran Srivatsaa Private Investor Network
-Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
-YouTube