We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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How to Create an Independent Podcast with Maureen Armstrong
Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there.
If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s episode is a must-listen! Tuning in, you’ll hear from the creator and host of The Animal Guide for Curious Humans Podcast, Maureen Armstrong, as she shares invaluable insights into what it’s like to plan, create, and launch an independent podcast show.
Maureen is very busy, but she still managed to fit in creation of a podcast show. A lawyer, Maureen is also York University Ombudsperson, Toronto, and Chair of the Board of Directors of world Animal Protection Canada.
We discuss what motivated her to begin podcasting, how she approaches episode planning, and her passion for connecting with guests, as well as the value of finding technical support, tips for growing an audience, and so much more! We hope you’ll join us for this fascinating conversation with animal advocate and podcast host, Maureen Armstrong.
Key Points From This Episode:
- Insight into her inherent passion for animals and her decision to become a lawyer.
- Learn more about World Animal Protection Canada and Maureen’s role there.
- Maureen comments on animal welfare during the crisis in Ukraine.
- Why she chose podcasting as a platform to share practical information about animal welfare.
- Finding your niche; the value of researching other podcasts in the space you’re interested in.
- What you can expect from The Animal Guide for Curious Humans Podcast.
- The story behind the name of Maureen’s podcast and tips for deciding on a unique name.
- Maureen’s advice for artwork selection and deciding on the look and feel of your brand.
- More on the goals and objectives of her podcast and her vision for the future.
- The importance of viewing audience feedback as a learning experience.
- Insight into episode planning, which Maureen believes is the most difficult part of podcasting.
- Why she says that connecting with guests is the most rewarding part of podcasting.
- Advice for budding independent podcasters: find technical support and pivot as necessary.
- Some of the podcasts that Maureen loves to listen to herself.
Links Mentioned in Today’s Episode:
Maureen Armstrong on LinkedIn
Maureen Armstrong on Twitter
Maureen Armstrong on Instagram
The Animal Guide for Curious Humans Podcast
World Animal Protection Canada
‘Animal welfare during the Ukraine crisis’
Freakonomics Podcasts
Animal Law Podcast
Ten Percent Happier Podcast
Communicate Influence
Support the show (https://www.buymeacoffee.com/communicateinfluence)