Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 98: 3 Lessons From Sending 1 Million Emails
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Is email marketing part of your business strategy? Do you send regular emails to your community? If not, you're wasting a huge opportunity. In this episode, Sharran shares his strategy for making email marketing your single most profitable channel. Forget about sleazy and costly marketing tactics. Just get this one thing right. Once you try Sharran's process, it gets fun when you see it work. As someone who has sent a million emails, Sharran knows that an email community is an asset that gets more profitable when you work on it every day.
If you want to see actual emails from Sharran and use some of them, join Sharran’s Email Community: https://sharran.com/vip.
“Who cares how pretty your email is if nobody sees it?”
- Sharran Srivatsaa
Timestamps:
00:00 How can you make email marketing your single most profitable asset?
01:49 The three things we will discuss today: Deliverability, Engagement, and Conversion.
02:48 Sharran discovered an idea that became the foundation of his email marketing strategy.
06:19 Lesson #1: Deliverability - Make sure your email lands in the primary inbox.
09:57 Should you include pictures in your email?
13:28 Lesson #2: Engagement - The importance of cadence and consistency in driving engagement.
16:54 Here's how an email makes its way to the inbox and what happens after.
19:06 Lesson #3: Conversion - What is your CTA? Do they click, reply, or share?
21:18 A simple tip for structuring your email (No, it's not about making it pretty).
22:58 Two things that drive more action - Be specific or more personal.
25:45 Join Sharran's email community today - https://sharran.com/vip.
26:55 A quick recap of today's topic
Resources:
-Join Sharran’s Private Email Community
-Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
-YouTube