Looking forward to hearing the latest buzz on how to scale your business? ???? Dancho Dimkov, the mastermind behind BizzBee Solutions, reflects on some of his daily life's most mundane and peculiar occurrences, providing you with something sweet to chew on. Who says that you can't take a shortcut to growth? ???? Let Dancho's everyday life and business stories pave your way to a successful B2B digital business and save you a mistake or two. ????
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episode 81: #81 Copy Framework
Episode #81 of Sweet Buzz - Scaling a Digital B2B Business, "Copy Framework".
Did you know that the copy is crucial in the outreach sequence?
CEOs of automation softwares are firmly stating this. ;)
The process of crafting those B2B messages involves knowing your target, too.
Can you briefly answer these questions?
1. Which industries will benefit from your product/service?
2. Who are you competing against? What are their offerings (service, prices, etc.)?
3. What drives them to actively seek your service?
If you can't understand your target's motivations/fears, you won't be able to trigger them to make them respond to your marketing offer. That is why you need to dig a few layers deeper in understanding your target, in order to have a message that resonates with them.
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