Project A is a European venture capital investor. With €500m under management, the company focuses on early-stage startups. In addition to capital, Project A provides its portfolio companies operational support from over 100 experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long, difficult journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going. Featuring our in-house Marketing, BI, and Organizational Building experts, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
http://www.project-a.com
episode 7: How to market to developers —according to a CTO
With the rise of product-led growth and the developer tools market, it seems everyone’s trying to get developers to notice their products. But getting the attention of developers is famously difficult. Traditional marketing and sales tactics tend to fall flat. So how do you do it? Well, one way to find out is to ask. So I quizzed our CTO Stephan Schulze on how he thinks marketers could reach “tech people” and what skills they need to talk the talk.