The Marketing Tintin Podcast Covers Real Inspiring Stories of Marketers & Brands. Listen to the Most Epic Stories in Marketing for Those Who Are Perpetually Curious! Industry Konnect Is a Platform Where Marketing Leaders Share Their Thoughts and Learnings. It Aims to Bring Out True Stories of Real Marketers to Inspire Budding Students
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episode 7: Sometimes, being first isn’t all that great | The Marketing Tintin S1E
With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.
While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I’ll uncover the significant flaws in the Segway Model that lead to its downfall.
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