Hosted by Russ Roca of PathLessPedaled, this podcast is for bike nerds with interesting conversations with interesting people in the bike biz. Topics include bikepacking, bike touring, small bicycle focused businesses, social media, gravel grinding and the future of bike culture.
https://pathlesspedaled.podbean.com
episode 66: Bicycles Need a ReBrand (Chris from Propel Bikes)
Chris Nolte is the founder of Propel bike shops specializing in transportation focused e-bikes as well as a Youtuber. We discuss the challenges of rebranding the bicycle in North America away from just riding for sport.
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Original Interview: https://youtu.be/2QNmjJTvQYs