Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 107: Learn Marketing From My 10yr Old Son
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What is marketing? Why do brands advertise? No matter how good you are at what you do, it doesn’t automatically mean that people know you. So it is your responsibility to make your brand known. That’s where marketing comes in. And one of the coolest ways to market your brand is by product placement. The more familiar you are, the more people will trust you and buy from you. In today’s episode, you will hear a conversation between Sharran and his 10-year-old son about this essential aspect of marketing.
“It doesn't really matter how good you are if no one knows about you.”
- Sharran Srivatsaa
Timestamps:
00:00 A walking conversation between father and son
02:39 What is marketing, according to a 10-year-old boy?
02:55 Let’s talk about Product Placement
03:33 Why Iron Man drives an Audi R8 Spyder
05:01 The reason Agents of S.H.I.E.L.D. only drive Lexus cars
05:29 What does the Reticular Activating System (RAS) have to do with marketing?
06:51 The simple reason brands advertise
08:21 Why product placements work
Resources:
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube