At WHOOP, we are on a mission to unlock human performance. WHOOP Founder & CEO Will Ahmed sits down with top athletes, scientists, experts, and more to learn what the best in the world are doing to perform at their peak – and what you can do to unlock your own best performance. Every week, we dig deeper into sleep, recovery, nutrition, training, lifestyle habits, and more to help you reach your potential.
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episode 25: NOBULL Co-Founders Michael Schaeffer and Marcus Wilson talk building the brand, trends in footwear technology, and optimizing performance in their daily lives as entrepreneurs & executives.
The Co-Founders of NOBULL, Michael Schaeffer and Marcus Wilson, discuss how the company got its name (6:36), their brand philosophy (10:58), early failures including the first prototype (13:06), designing the shoes (16:27), sponsored athletes (20:11), using WHOOP (23:48), nutrition and fasting (26:08), meditation (29:25), the future of athletic footwear (31:45), lessons from Phil Knight's book "Shoe Dog" (37:56), and their best tips for success (42:56).
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