The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 33: SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media
Podcasting has so much to learn from radio and I do as well. There are so many interesting things that we're discovering or trying to bring to light in podcasting that the radio industry has already done time and time again. And it’s the same with digital advertising, which is where my background is.
So it was really exciting for me to have Pierre Bouvard of Westwood One and Cumulus Media come on the show and teach us a little bit more about radio, what we can learn from it, and how we can apply it to podcasting.
Credits:
- Original full episode available at https://soundsprofitable.com/episode/2/16
- Audio engineering by Evo Terra
- Executive produced by Evo Terra of Simpler Media
- Sounds Profitable Theme written by Tim Cameron
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