In diesem Podcast erwarten Dich spannende Interviews mit Gründern, die Dir Hacks und Strategien mit auf den Weg geben und mit uns gemeinsam aus der Praxis berichten, wie aktive Usergenerierung für Plattformen, Softwares und Apps wirklich funktioniert. Wir geben Dir nur Strategien mit an die Hand, die zu 100% in der Praxis bereits erfolgreich angewendet worden sind.
https://podcasters.spotify.com/pod/show/digitalgrowth
#150 - Embold - How to turn free users into paid users
Today we welcome Vishal from Embold. The company provides SaaS that enables developers to write the best quality code. We talk to Vishal about the development of his now scaling startup that was founded by working in Silicon Valley. Vishal gives us a deep dive on what motivated him and what pain he discovered when he started the whole company. He also tells how he creates awareness and which channels he uses. Additionally, Vishal reveals us on how many Users are on his Platform and if he uses an onboarding Setup to activate the User. Plus, he explains us, about the processes on how he retain the Users and what pricing models he uses. At the end, we are talking about referral marketing and what importance it means to him.