Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on: 1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it. The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.
https://www.informatica.com
episode 9: With Guest Chris Poad: Data Driven CX in the Retail industry.
Knowing your customer is a hygiene factor these days. Next you need to deliver on your promises and the expectations of your customer, whether it is the promise of your brand, something very concrete like the delivery time, or being able to infer customer needs and predict the next best offer.
The pandemic and other macro forces are only accelerating the trends we were already seeing in retail; growth of online sales, the need to create intuitive experiences, and increased competition.
This episode explores:
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How data informs customer experience as well as other key business processes
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Using data and AI to address key challenges such as availability
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The importance of making data available to everyone and build a culture of curiosity
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How data teams, with the backing of executives, can truly help the business leverage data, rather than monopolizing data
Some resources to learn more:
Blog:
Announcing
the Informatica Intelligent Data Management Cloud for Retail
E-book:
Rethink
Retail with Seamless, Data-Driven Customer Experiences
Customer story e-book:
Unleashing
the Power of Data
Informatica
Retail Solutions
Informatica and Google
Connect
with Chris on Linkedin