The NOT REAL ART podcast celebrates creative culture and the artists who make it. NOT REAL ART is fresh, fun and inspiring. It contains material not suitable for pretentious art snobs. Guests include the world-class artists, designers and creatives who drive the $2T creative economy. NOT REAL ART is hosted by L.A. based art world insiders Man One and Sourdough who bring their devil-may-care attitude to discussing their mutual love — and hate — for the contemporary art world, creative culture, and everything in between. If you're an an arts professional or creative culture enthusiast, NOT REAL ART is for you!
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episode 185: Heidi Luerra: The Founder of RAW on Showcasing the Independent Creative Community
When Heidi Luerra decided to enter the world of fashion, she quickly found the cards were stacked against her. Disappointed by the lack of support in the creative community, Heidi planned and produced her first fashion, music, and visual arts show with help from her most talented friends.
Nearly 20 years into her career, Heidi is still a force to be reckoned with. During recession-era down time, she built and bootstrapped RAW: natural born artists, a platform that provides independent artists with tools, resources, education, and exposure. Since being founded in 2009, RAW has become one of the world's largest independent arts organizations. Now a multi-million dollar global enterprise, RAW illustrates Heidi’s mission to elevate the underdog and create a space for art of all kinds to shine.
In today’s episode, Heidi joins NOT REAL ART founder Scott “Sourdough” Power to offer some insight into the multidisciplinary approach RAW embraces, and how she was forced to adjust her business model during COVID.
Heidi also discusses her latest project, PLATFORM by RAW Artists, a licensing program that empowers creative entrepreneurs to own and operate event showcases. Whether through RAW, PLATFORM, or her boutique consultancy, Hatch, Heidi is always focused on creating opportunities for creative entrepreneurs and supporting them as they grow their businesses. She also has some practical, no-nonsense advice to share with entrepreneurial artists, so reach for a pen and paper, pull up a comfy chair, and tune into our chat with Heidi Luerra.
In Today’s Episode
Heidi Luerra shares…
- Why she redefines art as anything that evokes emotion
- How building creative businesses allows her to fuel and nurture the artist inside
- How RAW decentralizes event showcases with their PLATFORM licensing program
- Details about her boutique consultancy for creative entrepreneurs, Hatch Planning & Strategy
- A peek into her personal life as a new mother
- Her take on creativity, and why it means heading down the road untraveled
- Why she believes we’re all born with an immense amount of creativity
For more info, please visit: https://notrealart.com/heidi-luerra