episode 49: Success Comes In Sequence
If you try to replicate success without understanding the sequence behind success, you will burn out. Join Kinsey, Jenny, and Ayelet as they bring their collective genius to the table and walk you through the 3 stages of growth, how to go from zero to a 7-figure business, and what mistakes to avoid in the process.
To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email hello@kinseymachos.com
To learn how to grow your business to 10K months by using the fastest path to clients, enroll in 10K Content Collective: www.kinseymachos.com/10k
Past Episode:
Episode 48: How Hard Work Will Not Make You Successful
Episode 22: How To Become A Proficient Coach: Private vs. Group Coaching
Do not miss these highlights:
08:06 The belief has to be in alignment with what you want to create, otherwise, the strategy doesn't matter.
09:14 Everything comes in sequence. You cannot replicate success if you don't understand the sequence to success.
09:58 The First Phase within the sequence is what we call, The Expert Coach.
10:01 Again, you're just focusing on mastering the foundations we say all the time, “one message, one offer, one platform.”
10:36 The fastest path to claim is, that you should only be focused on serving clients so that you can build your proficiency as a coach. This goes with really learning how to market and sell.
11:45 At the end of the day, it's all about connection, and building that trust and safety with people that are ultimately going to hire you.
13:23 False attribution such as automation, instapot theory of success, tail chasing, and spaghetti throwing strategies.
14:46 Skills that you have to build to be successful online or be a business owner.
15:33 If you're not coaching, you're not learning about your clients, your marketing is not going to work, and your selling is not going to work.
16:03 You have to build that identity as an expert coach and coach people.
16:07 Phase One, is focusing on creating clients. You cannot grow beyond this phase without mastering the foundations of marketing and selling.
16:27 It's not about being the loudest person in the room anymore. A old way of doing business way.
17:01 It is being transparent and honest. Having incredibly good content that converts. It comes down to that simplicity.
17:52 Being a woman expert coach should take an understanding that it is a natural thing.
18:10 Not having testimonials as an excuse not to step into their greatness.
18:30 How you're translating your transformations, for other people you're already an expert.
19:46 When your beliefs are that strong, that's when you move forward.
20:50 What are some indicators that people are ready to start progressing or preparing for Phase Two?
21:01 Mindset shift, there's a difference between saying you're ready and being ready.
21:14 When you have concrete evidence that you could put a money mark on it.
22:18 How am I going to expand my reach and impact more people? That's going to be the biggest step into Phase Two. It is what we call the Thought Leader or CEO.
22:54 Next level and start to impact, you have to look at your entrepreneurial gig as a company.
23:39 There's a lot of testing in this transition in your identity. This is where Female Founders Board comes in.
23:57 Then follows, what does the secondary offer look like? You're kind of reaching a capacity with time.
24:22 Develop a Thought Leadership about yourself, which then translates into your marketing and your messaging.
24:44 Vulnerable season. This is where we'll see a lot of people stall out because they are getting clients there.
25:10 But if you're not growing, you're dying. It is important to make sure that you're continuing to up level what your thoughts are, who you're surrounding yourself with.
26:49 It's challenging when we get big results because we're also challenging ourselves to grow.
27:23 Now that I've mastered one thing, it's time for the next step. Never want to stay comfortable.
27:46 Tension is good in a business, you always want to see some tension of growth.
29:11 The theme of Phase Two, is just adding a couple of new variables on top of the foundation that you've already mastered,
30:12 One key thing that we see is women learning to ask better questions, and have smarter conversations.
31:04 You have to learn that what got you to this point, there will be some things that to grow,you have to shift them.
32:24 if you want to scale a business that is streamlined, you have to get you to unlearn a lot of that by working harder.
33:33 The reason you're not achieving your dreams it’s, because of all the unnecessary things that you've put on over your life.
34:10 That takes a community, that takes support, that takes mentorship, that takes coaching, and that takes a relentless quest, to have that kind of growth in all areas of your life.
34:52 You learn how to ask other people better questions, ask yourself better questions, and coach yourself through.
35:31 When you start showing up and expecting people to provide you something to be successful, that's when the wheels start to fall off. Understanding that, is stepping into that Phase Two.
36:36 You're testing your proven method. You're seeing what's working. You're seeing the themes. So this is the step where we get to design that scalable offer.
37:21 Number one thing that creates success in the scalable offer is your competence in the results it gives. If you're not confident in the results it's going to deliver, it's not going to sell.
38:11 This is when we start to look at where can we either automate, or start to delegate.
38:32 What is in this sort of phase? What do women need to be considering within their sales? What does it look like to scale it?
38:52 When starting to scale, we need to make sure that the offer includes exactly what the women or whoever it is you're serving are truly needing and wanting.
39:22 What are their future challenges, and making sure that the offer encompasses all of them?
40:04 That's where they are right now, then at the end, that's where they want to be and everything in the middle, that's your solution.
40:26 Now our job is to convey and sell that entire process. That's what it looks like.
40:35 This is why the scalable offer is so key to this phase.
41:13 This is where that thought leader piece comes in.
41:50 Phase Three, which is category queen.
41:54 All you're doing now is you're doubling down, it's like you turn up the volume on the things that are already working.
42:29 You might consider additional marketing channels like a book. The market is going to tell you what they want from you.
43:05 But again, that transition means you're dialing in those processes, those systems You're becoming very business savvy. Another huge, huge identity shift.
43:58 You have to allow yourself to make that choice probably a hundred times a day.
44:49 How do you step forward and have that bold audacity to move forward, and still be able to deal with some of the things you're going to do?
45:57 Phase Three, it's much bigger than that, because now your team has to trust you. Now you are no longer an entrepreneur solopreneur, you now have a team. You are now the leader.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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