Hosted by Maria Sparagis, president of DirectPayNet, and payment solutions expert for entrepreneurs in the high risk industries of supplements, dating, business opportunities, gambling and more. On this podcast, Maria shares her knowledge on how to reduce decline ratios, add thousands of dollars to your bottom line with a few simple conversion hacks, and maximize revenue while keeping your high-risk merchant accounts happy and healthy. As a cryptocurrency advocate since 2012, Maria will also share her knowledge on the digital currency markets. Maria has worked with several high level entrepreneurs in Direct Marketing including Christian Hudson, Julian Reyes, Jeremy Schoemaker “ShoeMoney”, Mike Chang and many more. She has been featured in American Banker, Vice, Inside Bitcoins, Coindesk, and Yahoo. Connect with Maria mariasparagis.com or directpaynet.com
https://maria-sparagis.captivate.fm
episode 88: 5 Seconds to Grab Their Attention — YouTube Ad Strategies
Today we're talking all about how to grab your audience's attention in the first 5 seconds of your video. KEY TAKEAWAY: the first 5 seconds of your ad is what matters most.
That's because if you can't convince them in that time, they'll just click away without giving your video a chance. You need to write an ad hook that grabs their attention, holds their gaze, and doesn’t let go until they’re ready to click “buy”.
So how do you write a good ad hook? Well, it depends on what type of content you're making and what audience you're trying to reach. But the most important thing you can do is test your hooks. Do this in brainstorming sessions, split-testing, and—the easiest and cheapest way—learning from ads that grab your own attention.
View the full episode with Johnson Li:
https://www.youtube.com/watch?v=lnj6tngIB0U&t=1635s
00:00 First 5 Seconds of Your YT Ad Matters Most
01:17 Rework Your Hook Again and Again
03:08 Testing Which Hooks Work
Connect with Maria:
Maria Sparagis Website: http://mariasparagis.com
DirectPayNet Website: https://directpaynet.com
LinkedIn: https://www.linkedin.com/in/mariasparagis/
Facebook: https://www.facebook.com/mariasparagis.directpaynet
Instagram: https://www.instagram.com/directpaynet_paymentsolutions/
Twitter: https://twitter.com/directpaynet