episode 52: MVP: Speaking To The Top 1% of Your Market
In order to pull in more premium clients, you need to make a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies for attracting higher quality clients and growing a high-end coaching business that gets known for impact.
Join us inside The Coach’s Content Lab to continue this conversation: https://kinseymachos.com/community
Do not miss these highlights:
06:40 Discover the pitfalls of mainstream marketing
08:21 You have to speak to the version of your ideal client that also is in the top 1% of your market
11: 07 Having a more vague or broad market or message could make it difficult for you to control who's hearing it or seen it
12:51 Standing in the truth, conviction and elevated message will literally magnetize everybody else
13:37 If you want to create bigger momentum, speak to that top 1% of your market
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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