Commercial Real Estate Pro Network

J Darrin Gross

I'd like to ask you, Aviva Sonenreich, What is the Biggest Risk?

Aviva Sonenreich  

I genuinely feel like the biggest risk is not taking risk at all. And not learning the pros and cons to risk that I think in our lives, our risk tolerance, can and will change and you need to assess what risk makes sense, when, for example, I feel like I can be riskier now because I don't have kids, that could change in three to five years, and I will have mouths to feed so I can't maybe make some of these really risky decisions in investing or working or any, in any capacity. But what I've noticed is that the I love the thought thinking about risk and reward and the I find the biggest and the best things happen with the most risk, right? The bigger the risk, the bigger the reward. And so understanding that and doing it in a way that is comfortable to me or you I think not having that conversation with yourself is the biggest risk of all.