episode 54: How To Know When To Switch Social Media Platforms
If you feel like you’re not getting traction on your current social media platform, this episode will help you determine what to do next.
Past Episode:
Episode 52: MVP: Speaking To The Top 1% of Your Market
Do not miss these highlights:
01:15 We truly are on a mission to show how simple business can be.
01:51 We're talking about how to use content that sells for you and how to get fully booked with high-end clients.
02:13 Generally there is a theme of concern or even just a general challenge. It's this idea of social media algorithm.
02:23 What if it's not working? When should I switch platforms? Do I need to consider switching platforms over things?
02:38 Stop reading stats or future casting on where all these social media platforms are going to be in three to five years, or even a year from now.
02:57 That's just a distraction and in your season of business, it doesn't matter. It just does not matter.
03:08 In growing an audience and attracting enrolling clients, the core platforms that we have, LinkedIn, Instagram, Facebook, and Tik Tok, are all working really well.
03:51 Do not get too hung up thinking that, if you pick the right social media platform, then you will be successful.
03:59 Make sure that you understand that your success is not going to be found in a certain social media platform. It is not about the platform you choose.
04:25 Most people start to skip over to other platforms thinking that they'll have better success there. But they just carry the same thoughts in the same crappy content.
05:04 Be better aligned with your version of your premium client. If you don't know who your premium clients are, definitely go back to a couple of episodes.
05:21 But unless you have an obvious one, everybody is everywhere.
05:34 There's always exceptions to every rule, for instance, if you are speaking to corporate executives, you are more likely to reach them over at LinkedIn.
05:46 This shows you the thought error in believing that your success is determined by the platform you choose.
07:09 So you switch over platforms, you have to start all over. You waste time and energy.
07:32 If you can pick one platform, and master that platform, and get to know its algorithm, and really just go all in on that until you get to 100K and more, you will grow faster.
07:46 The problem is you're giving up too soon, You're already deciding it's not working before you've even given it a chance.
07:54 Sometimes it takes time, the market is so saturated.
08:26 Now, when you come into the 10K Content Collective, we teach you how to create content that's super intentional and attracting enrolling clients.
08:36 You're building that momentum. You're attracting and enrolling clients more efficiently.
08:52 If you give up, you've just lost all that momentum.
08:59 Your success on the platform is not determined by your level of engagement.
09:16 Now beyond that, you can definitely start to figure out your audience and what they are most likely to engage on.
09:34 You're over analyzation in to your insights and lack of engagement is crushing your creativity.
09:52 You're not able to access your purest form of brilliance, which is the very thing you need to create that content that is going to pull in those high-end clients.
10:21 It is really important that you stop spending time and energy worrying about the platform working.
10:41 It's not about if it's working for you. It's about you working for it, and you decide it's going to work, and then you go to work.
10:49 The other thing that this does, it closes the loop in your brain.
10:56 Experimenting just expending energy instead of just getting clients.
11:19 You are showing up in your full brilliance. And you keep showing up with that power on that one platform,
11:34 You can't let the external circumstances drive how you show up, that's when you get into trouble.
11:54 Reaching your ideal clients requires you're focused on them and not on random things that doesn't matter.
12:08 10K Content Collective, we again encourage you to pick one platform. We show you how to show up on that one platform with profitable content that pulls in clients simply and help you package that offer.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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