Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 122: The 3 Commandments of Email Marketing
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Are you using email marketing as part of your marketing strategy? If not, then you're missing out on the power of email as a personal platform to build your brand. You've probably heard Sharran say that his email community is super important to him. He has sold over 10 million dollars worth of stuff from email alone, without even selling. That's how powerful email marketing is–if you do it right.
If you want to get insights from someone with more than 10 years of experience writing emails that get incredible engagement, this episode is for you. Make sure to take notes as Sharran talks about why email marketing is important, the problems people think about, and most importantly, how to operationalize The 3 Commandments of Email Marketing.
Get Access to Sharran's Email Marketing Masterclass: DM Sharran on IG with the words “Email Masterclass”
Join the 10K Wisdom Private Partner Podcast, now available to you for free
“If you want to have a great email relationship rapport with your list, with your community, what you want to do is: Thou shall write an email like you're writing to a friend.”
- Sharran Srivatsaa
Timestamps:
00:00 Introduction
01:29 What is email marketing?
02:03 What is the big “ah-ha” moment around this thing?
03:49 If I only knew these 3 things and did them well…
04:36 Here's the context behind the Email Masterclass
05:16 The 3 reasons that make email marketing important
10:30 3 Big problems that came out of the Masterclass discussion
13:36 Email Commandment #1: Thou shall only send emails to subscribers.
15:43 Email Commandment #2: Thou shall write an email like you're writing to a friend
16:44 How to write an email to a friend
19:07 Email Commandment #3: Thou shall use the “caffeine schedule”
19:48 The 2 components of a “caffeine schedule”
23:33 Quick recap of the 3 commandments
Resources:
- Get Access to Sharran's Email Marketing Masterclass - DM Sharran on IG with the words “Email Masterclass”
- Sharran's Partnership Program
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube