Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 123: 7 Deadly Sins of Email Marketing
Click Here to Get All Podcast Show Notes!
Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let's dive in!
If you find value in this episode, take a screenshot, share, and tag Sharran on social media.
Join the 10K Wisdom Private Partner Podcast, now available to you for free: https://www.highlandprime.com/optin-10k-wisdom
“The best emails are written like a conversation.”
- Sharran Srivatsaa
Timestamps:
00:00 Introduction
01:56 How will you benefit from this episode?
03:11 Deadly Sin #1: It's not marketing; it's a conversation
06:10 Deadly Sin #2: Being middle of the road and not being edgy
08:07 Deadly Sin #3: Having no onboarding
10:43 Deadly Sin #4: Copying a copywriter
12:01 Deadly Sin #5: Not obsessively growing your list
13:47 Deadly Sin #6: Obsessing over the wrong stats
17:12 Deadly Sin #7: Not selling
21:21 What would happen if all the salespeople stopped selling for 24 hours?
22:09 Quick recap of the 7 deadly sins
Resources:
- Sharran's Partnership Program
- Join the 10K Wisdom Private Partner Podcast, now available to you for free
- Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
- YouTube