Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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episode 152: Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images
In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram.
I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods and key results. Hope you enjoy this one-on-one episode!
Here's a link to the study (feel free to share around):
Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates' Facebook and Instagram Images in the 2020 US Election (2022)