episode 57: How To Run A Business Like A Woman (And Not Like A Man)
What if being a woman is your superpower as a business owner? What if you leaned way into your unique body, your unique mind, and your unique lifestyle -- as a woman -- and gave yourself permission to have it all (without having to sacrifice anything that’s important to you).
It’s time to reject the hustle culture and build a business that allows you to have space for all of your desires.
Do not miss this highlights:
01:52 Running a business as a woman, being a mom, and not running a business like a man.
02:13 Femininity and masculinity, the hustle and flow, things that we hear in the industry.
02:32 A great marketing and messaging is a telling a story in a way that your audience can see themselves in that story.
02:42 The idea of running a business as a woman. Like the feminine flow or alignment.
03:03 It's really important to understand the advice you’re following. It may not align with your lifestyle, or your personality, or the way that your body is literally built.
04:19 When we need time to recognize balancing the duty as a mother, as a wife, and as an entrepreneur, this is a lot.
04:51 There are going to be seasons when you feel like you're not doing any of it very well.
05:20 I think that there's a lot to speak about, you can't have both, you can't have all of it. But that I believe is a lie.
05:33 Now, there are, of course, times where you will have to make short term sacrifices for long term gratification.
06:09 Hold a space for the vision that you can have at all. And this is really what we want for women, especially those that have big dreams in their heart.
06:21 But there are always constant bumps and barriers along the way.
06:38 In the past, I noticed that a belief will trickle in from time to time, that success doesn't happen to people like me.
07:07 Think about running a business as a woman, really honoring all elements of your life, and making sure that you're building in the time and the space to create that.
07:23 Work harder to be successful, that is, I believe, a very masculine belief.
07:30 There are some cases where if you just work harder, you'll be successful. But that is not going to create longevity.
08:00 What are you living for? What is the life you want to create? It is not alive, being chained to your desk.
08:57 Why did I leave something not give me no time to trade it for something that also gives me no time?
09:12 If we have simple strategies, we can allow ourselves to create simple results that are also big results.
10:00 So really balancing out and ultimately, you have a responsibility to really break the belief that hard work equals success.
10:59 There's a difference between that masculine and feminine energy in really allowing more flow into your life and releasing this idea of hard work equals success.
11:10 The other idea here that I really want to introduce is having better thoughts about you.
11:35 If you don't feel like you even have confidence in your offer, what's going to happen is you're going to overcompensate for that thought, by working harder.
12:11 Women spend so much time worrying about other people's thoughts and feelings and carrying that around.
12:30 But if we can learn how to navigate our thoughts better about ourselves.
12:43 Operating out of facts and not emotions, this is as a woman's emotions can serve you so well.
13:18 Men tend to operate more from logic than women.
14:00 That logical part of you needs to really start to awaken to insert a little bit more about masculinity into the business.
14:36 When you add these elements you are now starting to feel a little bit more of that alignment.
15:02 In running a business as a woman, are you taking care of your mind, of your body, of your spirit so that you are optimally well?
15:50 Remember you are not your business, and your business is not you.
15:59 You have to really create that time and space to care for yourself, even when you have a bazillion other things to take care of.
16:47 At the end of the day the key difference is, you have to prioritize yourself in your needs as a woman.
17:09 At times you're trying to sit down and focus but then you feel cluttered.
17:32 We tend to like spirals a little bit. So this goes along again with infrastructure.
17:38 Are you creating infrastructure in your life to support all realms and layers of you and your family, and your business?
18:00 Making sure you have infrastructure, the right tools, and the resources to help you.
18:43 Ultimately being aware of the fact that your body is different, even about women's cycles.
19:04 Building some sort of routine that can also support your feminine body is going to be so important. You are not a man, you are a woman and you are built differently.
19:37 You need to have a very simple business model that aligns with your revenue goals and can help you really stay focused and serve your clients at your highest level. 20:05 It's important to listen and honor those very unique needs, and give yourself space to take care of those elements of you.
20:41 Through this discovery process, it's the little things. Also honoring the fact that my mentor is a man and his sprint seasons look very different from my sprint seasons.
21:08 If you want it all, you just have to give yourself that space to figure out what that looks like for you.
21:25 Yes you can. I believe in you. We have clients all over the world that are doing it as proof that you can too.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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