Hosted by Maria Sparagis, president of DirectPayNet, and payment solutions expert for entrepreneurs in the high risk industries of supplements, dating, business opportunities, gambling and more. On this podcast, Maria shares her knowledge on how to reduce decline ratios, add thousands of dollars to your bottom line with a few simple conversion hacks, and maximize revenue while keeping your high-risk merchant accounts happy and healthy. As a cryptocurrency advocate since 2012, Maria will also share her knowledge on the digital currency markets. Maria has worked with several high level entrepreneurs in Direct Marketing including Christian Hudson, Julian Reyes, Jeremy Schoemaker “ShoeMoney”, Mike Chang and many more. She has been featured in American Banker, Vice, Inside Bitcoins, Coindesk, and Yahoo. Connect with Maria mariasparagis.com or directpaynet.com
https://maria-sparagis.captivate.fm
episode 94: Conversion Rate Optimization on Your Checkout Page
As website traffic is getting more expensive, maximizing the number of conversions is key to growing your business.
You spend tons on marketing to your email list to generate leads as well ensuring you have a good social media presence. One thing commonly overlooked is optimizing your checkout process.
Having an in-depth look at your sales funnel is a common task for most online marketers and that helps create benchmarks to use to continually improve your site’s conversion rate.
One part of the optimization process should be reviewing what happens after your customers go through your checkout process.
On today’s episode, I review common credit card decline error messages such as issuing bank declines also known as do not honour, card declined by issuing bank, etc. I discuss what these errors mean and what steps you can take to fix them.
Many business owners think if a credit card is declined that it’s the end of the customer transaction. That’s not the case as I’ve singled handedly helped increase credit card approval rates by as much as 5-10% by using the techniques I discuss in today’s episode.
If you need help on your conversion rates during checkout, feel free to reach out to me at the details below.
0:00 Focus on the checkout page conversions AFTER credit card details are entered
2:10 What are issuing bank declines
2:49 Why does your customer’s bank think your transaction is risky and declining it
4:22 How can you fix issuing bank declines and convert more customers
6:13 Fraud filters will help you increase approvals
11:16 How your merchant category code can dramatically increase your approvals
Check out more information about MCC codes and other credit card decline messages: https://www.youtube.com/watch?v=RTXl-XlgaRE&t=746s
Need more help with your payment processing, contact Maria mariasparagis.com
Or visit directpaynet.com to apply for a merchant account
Follow Maria on social media:
DirectPayNet Website: https://directpaynet.com
LinkedIn: https://www.linkedin.com/in/mariasparagis/
Facebook: https://www.facebook.com/mariasparagis.directpaynet
Instagram: https://www.instagram.com/directpaynet_paymentsolutions/
Twitter: https://twitter.com/directpaynet