episode 58: When Niching Down Is A Bad Idea
Picking up blanket pieces of advice like “niching down” without any context can really slow you down as a coach trying to get traction in the online space. In this episode, Kinsey discusses when it’s appropriate to niche down and when it might actually be a detrimant to you finding your voice, growing an audience, and getting clients. Listen to find what where you should focus in your niche and how to get accelerated results.
Do not miss this highlights:
02:32 Honor where you're at now. Know that with every season of growth, every level of business, there's going to be both the negative and the positive.
03:57 Weave in the importance of niching down and specificity in your content.
04:03 How important this is if you want to get more clients with your organic content, or just in general.
04:14 Picking a niche and committing to that niche is the best thing you can do for yourself.
04:30 Our coaching group have a whole section on how to create your irresistible offer, how to identify who your dream client is, and the most effective way to do market research.
05:06 Majority still questions their niche or there's drama around who they're seeking to, who to really narrow in on, and who to pull up all things.
05:24 First to be aware of is, if the niche is causing you more pain than it is pleasure, you need to close the loop, and it's more about taking action.
06:47 What can happen is, as you start to go on the journey of growing in your message and amplifying your voice, then eventually discovering where your niche is in the marketplace.
07:28 What matters most is you're putting your message out there and also letting the market respond to you.
07:40 As you are getting more messages along the lines, getting more feedback in return, you will start to evolve naturally
08:06 Good place to start is, you know what you want to do for yourself and for others, and that you are aware that you are a few steps ahead of other people.
08:19 When you think about niching down, there's two camps that I want you to sit in depending on where you're at in your journey.
08:58 In a very broad space scenario, it is important to get more niche, otherwise, you will fall flat.
09:15 Focus and starting with what you know, what your origin story is, and narrowing in on your specific message.
10:26 Drop into your brilliance, drop into your creativity, and allow that to come through. Allow your market to see what you have, and let them respond to that as well.
10:53 You maybe in a season of your business that you would actually do a disservice to pick one thing and go all in.
11:17 It's not good enough just to show up online and talk about all the things you're good at. You still want to resonate with the heartbeat of your dream client.
11:25 This is what we call the revolutionary content method. Where you blend your unique brilliance with the heartbeat of your dream client.
12:07 It's less important to pick the one niche right now and go all in if it's causing you to stay stuck and not put anything out there.
13:21 Focus on creating content once a day. Each day you're picking at least you know one person to write to, and you're just writing to them
14:27 What will happen is, you will find their market responding to you. Then you will also find that sweet spot of where you want to land.
15:25 Then you just rinse and repeat that and you cannot go wrong, because at the end of the day, your responsibility is to become a better communicator.
15:57 When you come into our programs, these are things that we unlock for you in a way that really makes sense.
16:04 Our programs are not some sort of blanket advice, cookie cutter, do this, do that. We start to drop into your heart and mind, and uncover parts of you that you've never even realize that were there.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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