B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
https://conversationstarterspodcast.drift.com/public/13/Conversation-Starters-36287
episode 8: 3.8: How to Effectively Incorporate Social Media into a B2B Sales Strategy (Julie Atherton)
As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)?
That channel is social media, and if used correctly, it can be the secret to cutting through sales noise.
Julie Atherton, the founder of Small Wonder, a social media transformation advisory and marketing consultancy, has spent the past 15 years researching social media's role in a buying cycle. Today, she joins Sammi for the Season 3 finale to share her best practices for starting, and continuing, conversations with both prospects and buyers through social media.
You can connect with Sammi and Julie on Twitter @sammireinstein, @DriftPodcasts, and @JulieAthertonSW.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays
Get Julie's newest book, B2B Social Selling Strategy for 20% with the code AMK20: koganpage.com/B2BSocialSelling
Learn more from Julie: https://digitalmarketinginstitute.com/blog/authors/julie-atherton