B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
https://conversationstarterspodcast.drift.com/public/13/Conversation-Starters-36287
episode 4: 3.4: Deliver a Demo That Makes a Prospect Want to Continue the Conversation (Christine Glick)
Have you ever asked someone for more information on a product, just to have them go down a rabbit hole of features that are really not related to the problem you're looking to solve?
Us too.
This frustration caused us to reach out to Drift's Solutions Consultant, Christine Glick.
Christine has figured out the art of crafting a demo that answers the questions her prospects actually have, so in this episode, she tells Sammi what her process looks like, how she works alongside account executives, and why she steers clear from any and all acronyms.
You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Christine on LinkedIn.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays