B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
https://conversationstarterspodcast.drift.com/public/13/Conversation-Starters-36287
episode 5: 3.5: Don't Get Ghosted: Sales Tips To Keep Your Prospects from Going Dark (Eliav Cohen)
As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails?
We get creative.
Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen. Eliav loves getting creative in his outreach, on this episode, he shares the three key tactics he's found most successful in preventing the dreaded "ghost." Over the course of 30 minutes, you'll learn about Drift Video, website personalization, and the power of conversational content.
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You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Eliav on LinkedIn.
Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays