episode 59: How To Turn Your Low-Ticket Course Into A High-End Coaching Program
One of the fastest ways to accelerate your income and impact is by having a high-ticket coaching program in your offer suite. In this episode, Kinsey explains why this is the case and shows you how you can turn your current low-ticket offer into a high-end experience for your perfect dream clients.
Past Episode References:
Your Scalable Offer (Part I)
Your Scalable Offer (Part II)
If you want more info send as an email at hello@kinseymachos.com
Do not miss this highlights:
03:51 Let us talk about turning your low-ticket course into a high-end coaching program.
04:27 We will talk a lot about the two tiers of women that we serve in the 10K Content Collective. This is where you master your skills in marketing and selling and coaching clients.
04:43 We will teach you a very unique organic content method system, which is the fastest path to claims.
04:54 It's about maximizing your claims journey and knowing where to meet your clients.
05:13 Now, once you start getting rhythm in there, what happens is, you’ll get fully booked.
05:22 Then you’ll find yourself out of capacity. Back in the spot where you’re trading time for money.
05:52 The next thing you need is that scalable offer, it should be a result driven offer.
06:08 What we have is a very unique design and methodology that can help you not sacrifice your clients' results in order to prioritize your own time.
06:37 We will help you flush out the one-on-one coaching program to get people's results.
07:02 You get to grow your revenue without increasing your input. This is truly what scaling means.
07:41 What we see a lot in leaders in our specific industries, they're pushing the idea that you just have to sell your course.
07:59 But what we really see and understand is, nobody wants courses.
09:04 What we really want to help you with is, positioning, packaging, and pricing.
09:24 There's a lot of nuances out there. But we want you to focus more on what we call a low ticket offer.
09:52 What do people do when they see a price? There's immediately an attachment or connection to the amount of value that people will get.
10:23 You have to have that base curriculum in there in this coaching experience.
10:39 There's three things that we really focus on when designing your scalable offer or your group coaching program.
10:49 How do you get somebody from point A to point B?
11:04 We want the curriculum to be able to stand on its own if it could, so people can get results on their own.
11:10 The second piece to that is the coaching. This is where you get to come in and still have customization to meet everybody's personal needs, or desires, or unique challenges.
11:57 The coaching aspect is designed to be a high end group coaching program. It adds that layer where people know that they can still have that support, that mentorship.
12:25 Then the third piece is the community.
13:02 It is a bunch of people that have commonalities, that is how to create a really strong community.
13:25 Potentially the biggest asset that your group coaching program can have is the community of like-minded people, all trying to achieve a like goal.
13:51 We have a whole client fulfillment team that has processes in. We have cracked the code on how do you create a community that people feel safe.
14:33 When you think of that curriculum, the coaching, the community, you have a powerful experience that you get to create for your ideal client.
15:13 With your innovation and thinking about, how do I take this curriculum, or this thing that I've already created, and enhanced it?
15:49 One of the biggest things that we've noticed is they come in, and they immediately experience that momentum from the culture that we've created in our communities.
16:09 You can transform them, just through that initial transactional process of “coming in” becoming a client, and indoctrinating them in your process, and your journey, then you will gain clients for life.
16:40 This is definitely something we specialize in, especially from a client fulfillment perspective.
16:54 Biggest takeaway for you here, is to look at your current program or product suite. Take a look at your client journey.
17:33 It's about learning your person, what they want, what they want to feel, and where they're going to get the most hung up.
17:48 That's where we start to build around. Really create that journey, rather than just a product that you push or buy with curriculum.
18:17 It is not how you can demand higher prices. It is how to create bigger results not just for you but for your ideal clients as well.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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