In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.
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Grant Simmons about Ad Fraud in Online Advertising
In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber Recovered Millions from Fraudsters" Grant Simmons summarized the things of that time again. After that I talked to Grant about what had happened to Uber and how could this happen, how ad frauds like this can happen in general and if blockchain technology will be a remedy for such fraud.