Leaders Sport Business Podcast

We’re joined first by the CEO of New Zealand Rugby Commercial, and then by the CEO of Queensbury Promotions, Head of BT Sport Boxing and Pay Per View & IMG Media VP Michael Ridout for a Big Interview, and then a deep-dive on the worlds of boxing and MMA.

Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport.

During part one and for our Big Interview, we’ll hear from the most senior commercial executive at the most famous rugby brand in the world, Richard Thomas. As CEO of New Zealand Rugby Commercial, Richard will tune in to share his perspective on the challenges being tackled in rugby union at the moment, some actionable insights on leadership, plus a look ahead to Saturday's Rugby World Cup Final featuring the Black Ferns.

For part two and for our Deep Dive segment, from 24.30, we'll turn our attention to fightsports and their fans and against the backdrop of an increasingly competitive sports universe. We’ll be joined by George Warren, CEO of Queensberry Promotions; Head of BT Sport Boxing and Pay Per View, Louisa Clark; and IMG Media Vice President Michael Ridout to examine how MMA became a competitor on the global stage and how boxing has adapted to the ever changing media landscape. Why do the business aspects of both sports gather so much attention online and how have both sports utilised social media to build individual superstars and create compelling narratives that become must see events? 

To watch the broadcast in video form, please visit https://www.linkedin.com/posts/leaders-executive-sport-ltd-_leaders-live-the-big-interview-with-new-activity-6996486071043661824-Ibq6?utm_source=share&utm_medium=member_desktop