episode 61: Getting Out of Old School Sales Tactics and Enrolling Clients Organically with Carol Trotter
Tune in this week to discover the thoughts and actions that allowed Carol Trotter to amplify her impact and finally attract and enroll her dream clients after enrolling in 10K Content Collective. She’s sharing how powerful it is when you finally shift from selling your program to selling the solution and how to align your sales process with your unique expertise to create a powerful enrollment experience for your potential clients.
To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K
Do not miss this highlights:
03:48 Sales conversation over the phone can feel very frightening, but you are going to have much higher conversions.
04:08 Learn about your people is what you have to set out to do no matter what.
04:30 Our 10k Collective is one part of what we can teach you as far as effective selling goes.
04:39 We will teach you how to write organic content that attracts and enrolls.
04:46 We will help you package your expertise, your unique brilliance, into a high-end coaching program.
04:58 We have a plug-and-play system for you to use right now to get clients and make money. We also have a whole community waiting for you.
05:07 You’ll get coached several times a week. You’ll have a plethora of content resources to use right away to accelerate your learning curve.
05:22 You don't have to do this alone, and you should not be figuring it out on your own. You should be playing your way to wealth and earning now.
05:54 Now the interview with Carol Trotter. She is a menopause coach. Helping women regain their energy, lose weight, feel their confidence. to make menopause the best time of their life.
06:32 She had invested in other programs to learn different selling techniques. She was encouraged to do webinars and do Facebook ads.
06:42 But all she was bringing into her group was not her dream client.
07:10 All the while she was selling a program, and not selling their issues. She wasn't helping them anywhere.
08:22 It was actually her own journey, her own issues in menopause that she was dealing with that led her to decide she wanted to be a coach.
08:32 Because she was able to help herself, she knew that she had to help other women in menopause.
09:06 In coaching, it is through our own transformation or result that we experienced ourselves that we decide to be a coach.
09:29 Helping others should show them that there is a better way and it's a very natural progression.
10:10 But even if the sales page is up, doing a webinar, or thinking that you're doing great. But still, it doesn't convert.
10:35 Creating conversations up to the selling point, but in a “serving is selling process.”
10:38 Coming from the heart and not coming from a place where you need this money. You're coming because you want to help women.
11:10 Now there is giving in serving, and not just trying to take something.
11:39 Creating content that helps and serves people but also brings them to you.
12:24 Bringing in all the time that gratitude feeling during the call. It's just very spiritually driven with a higher connection conversation.
14:05 Not to overcomplicate everything for ourselves. People are just in pain and they want somebody to tell them how to get out of pain.
15:58 You need to move out into the DM, and have that real conversation with the client.
16:19 Being able to serve from that place of gratitude. Moving it over into that sales conversation and just saying, “I have more.”
16:51 Not asking them to buy your program. You will just be serving them and showing up for them. You just want to give them more information.
17:02 It's not really the words. It's the energy behind you putting out there that is actually coming from a safe place.
18:05 Showing up with organic content. Knowing how to write to those pain points. Knowing how to show up simply and just be there.
18:30 Sales happened naturally through that content.
19:04 Don't give up and don't take things personally if we keep on getting rejections.
19:41 Knowing where you're coming from, what are your goals, why are you doing this? You're doing it to serve other people, even though it's hard sometimes.
19:55 It will come, just keep showing up. The more you show up, the more they see you and it will all work. .
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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