The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 41: Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas
Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.
As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.
Anyway, do take a listen to this short solo episode and do let me know what you think.
The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities
Resource
As mentioned in the episode I've created the following:
- Sustainability communications resource web page and guide
- Build Up Networking Community
Ways you can support this show
If you like this show don’t forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
- Your support is much appreciated and helps more people to get to hear our interviews
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo