Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on: 1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it. The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.
https://www.informatica.com
episode 10: With Guest Jennifer Belissent: Data Driven CX in the Telco Industry
Meet Jennifer Belissent, customer-facing, data-driven strategy professional with vertical industry and technology domain knowledge, currently Principal Data Strategist at Snowflake. As our guest in this episode of the Data Driven CX podcast series, she will put a spotlight on what data means within Telco companies and beyond. She will share some fascinating examples of how Telcos have contributed to consumer or citizen experiences by sharing data with other organizations. From a business perspective she will highlight how data can be leveraged internally or monetized as ‘data products’, ultimately contributing to better customer experience.
In this episode, you will hear:
- How Telcos - with their extensive subscriber data, call data, network traffic data - can support and accelerate digital transformation not only within their own organizations but also in other industries and public sector
- How broad based transformation requires everyone to understand data, the value of data, and how it can be used across the organization
- A great story of Telco providers joining forces to support young people in getting a credit score
- How the best ‘data products’ are the ones that are bringing together multiple sources – adding that value and giving that insight you would not otherwise have
Some resources to learn more:
Infographic: 5 Ways Data Supercharges Telecoms Transformation
E-book: Redefining modern master data management in the cloud for Telecommunications
Customer story: Leading Telco focuses on customers and becoming one of Australia’s most-loved service brands
Informatica Telco Solutions
Informatica and Snowflake
Connect with Jennifer on Linkedin