The Category Queen Show

If you’ve added a Facebook Group or some sort of community as part of your paid coaching program, this episode is for you. Kinsey dives into the most common mistakes that are made in this regard, but also shared why this is one of the most important elements to your offer as you grow. 

To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email hello@kinseymachos.com

To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K

Do not miss this highlights:

01:40 How inconvenient it is when you run your own business, especially if you are your own personal brand. 

01:58 Pressure on you to be able to deliver at some capacity. 

02:21 Doing everything in your business and operating as a CEO. 

02:50 Community, it's all in the same vein of elevating yourself as a leader, not just in your business or in the industry, but in your coaching programs.

03:01 In our higher level mentorship program Female Founders Board, this is what we definitely specialize in and what we work with you to do. 

03:40 Female Founders Board is really an accumulation of high caliber leaders in the industry In all sorts of different niches.  

04:26 Let's talk about community in your client programs. This is something that is definitely sort of tossed around in the industry. 

04:50 What are the mistakes that coaches make in building community within their paid programs,

05:07 This is not like a free Facebook group. This is related to having a community that is a part of your program. 

05:23 In our 10k Content Collective is a coaching program, where we give you the tools to attract and enroll clients consistently with your organic content. 

05:48 It is the community that we curate that is the total vibe and culture of the clients. 

06:30 Something that's overlooked can be the most important asset to your paid coaching programs.

06:40 Community could potentially make or break your brand and your clients experiences.

07:02 Your client community will grow your business for you, because they're going to love it so much, they're going to be out referring people to you. They're gonna be clients for life. 

08:30 It's one of our core initiatives in any of our client programs. We really thoughtfully curate our communities. 

08:58 It shouldn't be just a checklist item when you add a Facebook group, where you just funnel those clients into a community. 

09:30 A community should be a joy and culture of what you want your brand to represent, and what you want people to feel when they're connecting to your brand. 

10:35 If you're not getting what you want from them, as far as how to engage or interact within that community, it's basically your fault.

10:46 But truly, you are the coach and the leader, and that is where the responsibility comes from.

11:14 But there should be clarity on what your business is. Is it a company or a personal brand? That's where there's going to be a huge gap.

11:27 If you're growing to multi figures, these are the elements, the softer skills, and strategies, that people want to overlook. 

12:01 The truth is, you cannot have that notoriety and the thought leadership in your industry without the culture piece. 

12:17 The first thing to do is really consider what is the culture of my brand or my company? What does that look like as far as my client community goes? 

12:26 Another thing is to really think about what the expectations are of your client. Now, this also ties into your onboarding process.  

13:02 It's easy to overlook some of the most basic elements of what people need to know when they come into your program. One of those expectations is how to leverage the community.

13:38 Even after somebody invests into you and your program, you still have to sell them on that next step, which includes the right expectations. 

14:19 This is really important. If you see clients falling into this setting expectations or rules, but then bending the rules. 

14:48 You have to be good and consistent at following your own rules, so as not to spend too much time on your end. 

16:14 What happens is, when you break these types of rules, you end up burning out, and you end up breaking boundaries. 

16:57 This is meant to protect your own boundaries as a coach as a leader, but to also set the parameters in place. 

17:42 White Glove Service is creating a container where people feel heard and seen, they understand how to get what they need.

18:02 Give people guidelines to operate under, when there's clarity, they succeed way more. 

18:39 Create those confines for you and your clients, then everybody will be so much happier. 

18:53 In our 10k Content Community, we have a hashtag system. So if people want questions answered, they use a certain hashtag.

19:11 It allows people to get that service that they desire without spinning their wheels figuring out how.   

19:40 Now, the other thing you need to consider is the long term vision of this community which is also tied to your offer, 

20:08 A lot of times what we see if you're trying to scale an offer or coaching program, but you start out because it's smaller.

20:22 You have to abide by your own rules. The procedures and processes that you put in place will be designed with the end in mind.

20:47 A lot of people aren't thinking long term, they're just sort of on an ad hoc process.

21:09 Also consider what process that people come in? What is the first thing you want them to experience in that community?

21:20 Get people immersed into that community as soon as possible, because that is the thing that will hold them for life. 

21:54 If your community is thriving, this is going to be one of their first impressions of you, and your brand, and your program.

22:51 They're going to see all these other people really helping, really like coming in, and wrapping their arms around each other

23:38 This program has a sort of that feeling vibe and really thinks long term. 

23:57 We like to think of our clients as clients for life

24:14 So don't just slap up a Facebook group and call it a community. Be really thoughtful of this process 

24:36 I hope that this really inspires you to take a look at your claim communities, and think about what that next version looks like. 

24:55 If you want the client acquisition machine to bring people in at volumes, our Female Founders Board is definitely the space for you. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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