episode 63: How To Design Your Curriculum For Your Group Coaching Program
On today’s episode, Kinsey dives into one of the three core elements of scalable offers: curriculum. This is how your clients are learning what they need to learn in order to get the results they desire. If designed well, the curriculum can accelerate your clients’ results and take pressure off of you to coach on the same things over and over again.
However, curriculum can be an art and a science. Tune into this episode so you can avoid the most common mistakes, create an exception experience for your group coaching clients, and scale your impact.
Past Episode References:
Mistakes To Avoid When Growing A Community As Part of Your Paid Program
Your Scalable Offer (Part I)
Your Scalable Offer (Part II)
To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email hello@kinseymachos.com
To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K
Do not miss these highlights:
01:57 A scalable offer is around this idea of being able to serve more than one person at a time.
02:06 It's different than a done-for-you service if you're an agency or service based entrepreneur.
02:13 It is also different from a one-to-one coaching or consulting, when you're just working with somebody individually.
02:19 Moving into a scalable offer where you can serve more than one person at a time is really good for the business.
02:50 What does it look like to serve more people?
03:03 We love to talk to you about group coaching and scalable offers.
03:16 The most intricate processes when you're starting to scale your business.
03:22 You’re starting to think about amplifying your impact and income without sacrificing your client's results.
03:32 In our Female Founders Board, this is our core focus alongside getting out of the weeds when you're starting to shift more from solopreneur to that CEO role.
03:58 We have linked up some episodes that reference more depth about scalable offers.
04:14 Three core elements of coaching. Previously it was about Community, and now, curriculum.
04:23 It is really overlooked when it comes to creating some sort of experience where many people can get results without necessarily needing a lot of your time as the expert.
04:38 Curriculum is the material that people are responsible for learning, and applying the meat of your offer.
05:07 If you don't have curriculum that can basically stand on its own and get somebody results, you will not be able to effectively move volumes of people through your scalable offer.
05:23 The curriculum really creates that base learning.
05:48 In our 10k content collective, the four core pillar curriculum in there is around irresistible offers, magnetic marketing, content that converts, and value based selling.
07:39 But not having that solid framework to walk people through, you're gonna end up doing people a disservice
07:55 Curriculum becomes essentially the promise pathway. But when we start to build out the curriculum, as recommended, building as you go in most cases.
08:36 In our Female Founders board, we help people design scalable offers, a container where coaches can help others build their six-figure speaking career, without focusing a lot on individualized coaching.
08:50 Doing a lot of work behind the scenes to think about what that fulfillment structure looks like, what the design looks like, and then the marketing and selling around it.
09:43 The last thing you need to do is to record a bunch of modules, and then go sell it as a start, thinking that that's what people want.
10:06 When you start to move into a framework where it's one to many, it just requires a slightly different delivery sometimes. This is why we really want to build as we go.
10:35 It will create a solid experience. But that requires you to really understand what is the curriculum that they need to know.
10:47 Now the biggest mistake here is, shoving the whole enchilada in the offer.
10:45 It is recommended to actually map out all the things right from point A to point B. We call this the promised pathway.
11:32 As you think about that journey, what's going to come from it are these themes. The things that they need to learn, which will then inform your core curriculum.
11:42 But if you have more than four, at most five sort of core pillars of information, it's likely that you're trying to shove way too much into an offer.
12:00 If we try to give them all this information, they're going to be overwhelmed, and they won't be able to get results.
12:50 What's cool is when you have a coaching component to your scalable offer, it gives you more freedom to catch some of those things that you notice need to be coached, but maybe it's not necessarily a part of the core curriculum.
13:18 You can start to organize it by pillar. From there, you'll start to think about what this looks like from a user experience as they log into the platform.
13:52 We want to create that first “wow” impression.
14:09 A lot of people's first impressions are with when joining a group coaching program.
14:27 Part of the curriculum does need to include an element of getting started, or setting expectations before you ever teach them something.
15:13 Always put yourself in the shoes of our clients because we're all in the same boat.
15:50 If they're not getting what they need through your curriculum, they're going to rely more on the coaching calls, which could be a little bit of a distraction.
16:04 Or if they feel overwhelmed, or they're not getting results fast enough, they're going to check out. They're gonna ask for a refund.
16:15 That is not what we want for people. So really take this component seriously.
16:21 Think intentionally about what that curriculum looks like for you. This is going to come in iterations.
16:29 But definitely don't rush it. If you have no idea what your curriculum is, it may mean that you're just not quite ready for a scalable offer.
16:41 You cannot rush this process, or else you might shortcut a few things for the short term. And that can surely slow you down in the long game.
16:59 If you are at a place where you are ready to design your scalable offer because you have really tested your offer with one to one claims, or you're at capacity in that regard. Whether it's in the traditional form in your clinic or your practice, or you're just ready to take the business to the next level and you want to add in another offer. That's what we do in the Female Founders Board.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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