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episode 276: Chatting with UGG Boots Founder (Brian Smith)
Brian Smith started the global footwear brand UGG with just $500.
At the age of 29, Brian quit his profession in accounting, and went to California to surf and start his entrepreneurial journey.
He noticed that there was no sheepskin footwear in California, but every Australian he knew owned a pair of sheepskin footwear. So he brought six pairs of sheepskin boots from Australia to test the market and UGG was born!
In this episode, Brian shares how to build a meaningful fashion brand and marketing lessons.
Full show notes: https://okdork.com/podcast/276
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