The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand


A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.

What You’ll Learn From This Episode:

  • A strategy to balance long-term growth needs with immediate fire drills 
  • Laying the groundwork for 2023 
  • How to build a customer archetype 

Resources:

  • 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
  • @BrandGrowthX on Twitter
  • Review or subscribe on iTunes


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 December 6, 2022  36m