Australia's leading business, marketing, tech and entrepreneurship podcast.
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episode 90: Jobs-To-Be-Done (JTBD) Framework: A Deep Dive
In this episode we speak with Jim Kalbach - author, speaker, chief evangelist at MUURAL, and author of 3 books including The Jobs To Be Done Playbook - about how to use the Jobs-To-Be-Done Framework to drive better marketing performance and growth.