How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
episode 4: Julie Rieger: "Storytellers run the World"
Just because she's a self-proclaimed data nerd doesn't mean she only cares about the numbers! Julie Rieger, former President Chief Data Strategist and Head of Media at 20th Century Fox is one of the most lauded, out-of-the-box thinkers. In this episode, Julie explains why she looks for specific words in Tweets (it can reveal purchasing intent!), why buying pages in The New York Times and leaving them blank is smart strategy, and why she took up a side job as a Ghost Photographer.
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