How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
episode 2: Maurice Lévy: “No Silos, No Solos, No Bozos”
When he was hired, Maurice Lévy was just supposed to be the IT guy. Instead, his 3 decades at the helm as CEO of the Publicis Group transformed advertising on a global scale. Bob goes into the booth with the living legend to learn how the NOW Chairman of the Supervisory Board of Publicis Groupe increased the value of the company 100-fold during his tenure as CEO, how he fought off a British merger, and why running into a burning building not only saved the Publicis Group, but changed the way he looked at risk.
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