How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
episode 8: Shaggy: "I'm a direct representative of Brand Jamaica"
If you want lessons in reinventing your brand while keeping it relevant for decades, Shaggy is a smart place to start. Fresh off his tour with Sting, the two-time Grammy Award winning artist sits down with Bob to talk about why he risked going AWOL every week to record his first album, how he refreshes his brand while keeping it pure to his Jamaican roots, and why he always embraces the creative energy of the low periods.
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