How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
episode 20: Scott Hagedorn: “I like agencies to have some funk.”
Scott Hagedorn is CEO of Omnicom Media Group, but don’t let his C-suite title fool you. From why he started a snake wrangling business as a kid, to his stint fabricating Flying Barricudas, to why a Wall Street guerilla artist is his greatest creative inspiration, Scott has a media story like no others. This episode, listen in as Bob and Scott chat about why more auto manufacturers could benefit from a “suppression strategy,” why the best advertising should have a little “wobble” in it, and why throwing a Halloween party in April is a good thing for your corporate culture.
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